The High Cost Of Low Prices
Rajini
was vigorously bargaining and disputing about the weighing machine with the
fruit vendor when she felt a gentle pat on her shoulder. Her furious about turn
startled the young lady who was oblivious of the bargaining war that was going
on. “Oh Priya!” Rajini
screamed in delight, “How good to see you!, You’re
looking gorgeous.” Priya blushed and responded,” Wow Rajini, I’m delighted to see you after so many months….”
And the long chatter went on to the restless frustration and bewilderment of
the fruit vendor whose transaction, like the fruits, was hanging in balance.
After much mutual
updating, Rajini remarked,” Hey, your dress looks
lovely. Must be very expensive. Clothes had become so costly that I have erased
them from my mind and budget altogether. Who can keep spending Rs 1200 just for
a simple top or salwar? Isn’t it?” Priya responded
with the exuberance of an aspiring athlete who had just qualified for the Olympics,”Oh Rajini, which world
are you living in? This dress cost me just Rs 300. Can you believe it? I got it
in Chrome Bazar behind MG Road”. To Rajini’s “I can’t believe it” Priya
proffered, “Why don’t you come with me. I’ll take you there.” Rajini hesitated for a fraction of a moment and then
announced,” Shall we go this Saturday. I’ll pick you up at 11. We can have
lunch at Natraj Café. Their thali is only Rs 150 but is great. Will you be okay
on my scooty?” “Of course” echoed Priya
and left.
Emerging out of
new found heavenly manna from Priya, Rajini absentmindedly picked up the fruits and paid the
shopkeeper his price without a murmur. The Vendor silently blessed Priya and the Chrome Market.
Come Saturday and
Rajini met Priya at the
stroke of eleven with the precision of a satellite launch. Both took off of Rajini’s scooty giggling about an
unsuspecting common friend in faraway Mumbai.
Chrome Market had
already woken up and buzzing with activity. The huge weekend crowd looked like
a convoy of ants from a distance. Priya protectively
gripped Rajini’s hands and led her through the
labyrinthine lanes to her favourite shop. Through
engulfed by six ladies claiming his attention, the owner made it a point to
beam a wide smile to welcome Priya with “Namaste Aayiye Behanji. (Greetings.
Welcome Sister” and gave a friendly smile to Rajini
too. The anxious, expectant looks of Rajini revealed
her eagerness like that of a hungry zoo tiger looking at the helper carrying
meat during feed time.
Encouraged by the
owner’s recognition, Priya took the lead of a seller
and began describing the various wares displayed on hangers and also pulled out
a few from the racks. Rajini saw bill boards dangling
everywhere which said” Rs 300, No bargaining”. Rajini
eyed a few salwars and Priya
encouraged her with her approving looks. In a flat 20 minute googling, Rajani had shortlisted 10 dresses. Two more salwars were enticingly hanging in the front row. Sensing Rajini’s longing for those, Priya
egged her on, “C’mon Rajju, don’t hesitate. Pick them
up. You may not get them again. Don’t worry about money if you are short. I am
carrying enough.” From the corner of her eye, Rajini
sensed that two college girls to her left were also casting tender glances at
the two dresses. Without a moment’s hesitation, Rajini
sprang forward and clutched the two salwars as though
they were her life’s only possession.
With a victorious
smile the two nudged forward through the crowd and stood at the shopkeeper’s
desk.
The owner began
counting and folding the dresses – twelve in all. With a wide smile he
announced, “ Rs 3600 Madam. Shall I pack them together
or in separate bags?”. By following up the price with a smart operational
question, the owner preempted any possibility of Rajini
reducing the quantity. Too embarrassed to make any quantity change, Rajini merely asked for two bags and the packing was done.
“After all only Rs 300 each”, she convinced herself. The owner also left an
extra bag inside as a free gift! After the money and packages were exchanged,
the owner gave his trade mark smile and quickly turned to other customers.
“Hey, let the
vehicle be parked here; we’ll just walk up to Natraj”. This was Priya’s gentle way of reminding Rajini
that the latter owed her a lunch as her fee! Both of them trudged along through
the crowded entrance of Natraj surveying the tables for vacant seats. The
restaurant was full. Priya studied the status of each
table and focused on one table where a family was having coffee. She pulled Rajini and strategically positioned herself a few feet away
from the table. She also fiercely stared down another couple angling for the
same table and they quickly retreated. Coffee done, bill paid the family rose
from the table. Priya dived and took the seat
followed by Rajini. Even before the waiter could ask,
Priya ordered “Two Special Thalis”. As they were
enjoying the tasty lunch, Rajini suddenly felt a gush
of guilt that she enjoyed her lunch without her children. So she asked for a
parcel of a few delicacies. Naturally, she also ordered a similar parcel for Priya. While parting, Rajini
profusely thanked Priya for her help in the purchases
while Priya thanked Rajini
for the delicious lunch.
Back home, Rajini changed and decided to take a short nap. In a few
hours her children would be back from school. Of course, her husband Vikram
will be late and arrive only around 9 PM. Vikram was a Finance Manager in a mid sized IT company and toiled hard to keep his family
finances afloat.
As she was lazing
in bed unable to sleep, Rajini’s mind automatically
went on to calculate the day’s expenses. Dresses Rs 3600, Lunch Rs 300, Parcels
Rs 240 Total Rs 4140.
The children came
and gleefully emptied the delicacies in an instant. It is a wonder how
children, who have no appetite for home food, expand their stomachs when it
comes to outside food. Anyway, finally Vikram came home, haggard and exhausted
after a day’s work stress and daunting traffic. Rajini
welcomed him with a beaming smile, gave him water and simultaneously proclaimed, ”You know Vikram. Today I went to Chrome Market and saved
Rs 10,800!” Vikram choked and stopped drinking water. He couldn’t believe his
ears. What a wonder his Rajini was, he thought.
“Really? What did you do? Did you sell our old washing machine and other
unusable appliances?”, he asked. “Come on Vikram, don’t joke like that”
protested Rajini. ‘I purchased a few salwars at rock bottom prices.” She excitedly went on to explain
the whole episode in great detail to a dazed Vikram who tried hard to manifest
a saintly smile to camouflage his inner dismay and shock.
Vikram mentally
compared the total cost of Rs 4140 spent by Rajini
who had chosen this option to avoid an expensive Rs 1200 purchase at Aurelia.
He instantly dismissed the thought of explaining the accounting mismatch. Rajini was strongly convinced that she had saved a lot and
upsetting her would result in further spends on movies or jewellery
to cajole her. After all, a homemaker’s accounting concepts are so different
from that of a Chartered Accountant! “One more lesson in Finance learnt today”
grumbled Vikram to himself as he now fully understood the high cost of low
prices.